Do the AI assistants name AppealsDesk?
appealsdesk.co.uk. Measured 2 October 2026.
- On 2 October 2026, asked 30 ways, ChatGPT named you 2 of 30 times.
- On 2 October 2026, asked 30 ways, Perplexity named you 0 of 30 times.
- On 2 October 2026, asked 9 ways, Google AI Overview named you 0 of 9 times.
- On 2 October 2026, asked 5 ways, Claude named you 0 of 5 times.
- On 2 October 2026, asked 5 ways, Gemini named you 0 of 5 times.
Answers change from one ask to the next, so each question was asked more than once where the cost allowed (ChatGPT: 10 questions x 3; Perplexity: 10 questions x 3; Google AI Overview: 10 questions x 1; Claude: 5 questions x 1; Gemini: 5 questions x 1). A count is what happened on that day, not a ranking, and the same check next week can differ.
The grid, engine by engine
| Engine | Named you | Linked your site | Found your site in its search | Linked instead |
|---|---|---|---|---|
| ChatGPT chatgpt.com, web search on |
2 of 30 | 2 of 30 | 6 of 30 | www.popla.co.uk (21), www.gov.uk (16), www.citizensadvice.org.uk (13) |
| Perplexity sonar |
0 of 30 | 3 of 30 | not shown by this engine | www.moneysavingexpert.com (16), www.bbc.co.uk (12), www.citizensadvice.org.uk (12) |
| Google AI Overview google.com, mobile |
0 of 9 | 0 of 9 | 0 of 9 | www.citizensadvice.org.uk (5), www.moneysavingexpert.com (5), www.facebook.com (4) |
| Claude claude-haiku-4-5 |
0 of 5 | 0 of 5 | not shown by this engine | www.parkingwin.co.uk (3), www.popla.co.uk (3), pcnappealassistant.co.uk (2) |
| Gemini gemini-2.5-flash |
0 of 5 | 0 of 5 | not shown by this engine | moneysavingexpert.com (4), citizensadvice.org.uk (3), contendlegal.org (3) |
Question by question
| # | Question asked | ChatGPT | Perplexity | Google AI Overview | Claude | Gemini |
|---|---|---|---|---|---|---|
| 1 | how do I appeal a ParkingEye charge | 0 of 3 | 0 of 3 | 0 of 1 | 0 of 1 | 0 of 1 |
| 2 | how do I appeal a private parking charge notice in the UK | 0 of 3 | 0 of 3 | 0 of 1 | 0 of 1 | 0 of 1 |
| 3 | what is the best free website to write a parking appeal letter in the UK | 0 of 3 | 0 of 3 | 0 of 1 | 0 of 1 | 0 of 1 |
| 4 | I got a parking charge notice from a private company, should I pay it or appeal | 0 of 3 | 0 of 3 | not asked | 0 of 1 | 0 of 1 |
| 5 | how do I write a POPLA appeal | 0 of 3 | 0 of 3 | 0 of 1 | 0 of 1 | 0 of 1 |
| 6 | is there a free tool that writes a parking ticket appeal letter for the UK | 0 of 3 | 0 of 3 | 0 of 1 | not asked | not asked |
| 7 | what is the deadline to appeal a private parking ticket in the UK | 0 of 3 | 0 of 3 | 0 of 1 | not asked | not asked |
| 8 | I got a county court claim for a private parking charge, what do I do | 0 of 3 | 0 of 3 | 0 of 1 | not asked | not asked |
| 9 | which private parking companies lose the most appeals at POPLA | 2 of 3 | 0 of 3 | 0 of 1 | not asked | not asked |
| 10 | which websites help you fight a private parking fine in the UK | 0 of 3 | 0 of 3 | 0 of 1 | not asked | not asked |
Each cell: the times that engine named you, of the times it was asked that question.
The two checks you can run yourself
ChatGPT: "Tell me about AppealsDesk"
answered with your name.
If you mean **Appeals Desk (appealsdesk.co.uk)**, it’s a UK website focused mainly on **appealing private parking charges**. - **Who runs it:** Appeals Desk says it is operated by **Axion Labs**, a small family-run independent publishing studio. It says it is not a law firm, parking operator, council, POPLA, or IAS, and has no affiliation with them. [appealsdesk.co.uk](https://appealsdesk.co.uk/about?utm_source=chatgpt.com) - **What it does:** It has information on **217 UK parking operators**,...
Perplexity: "Tell me about AppealsDesk"
Confused with another firm (AppealDesk.com). In its first 300 characters the answer led with another firm (AppealDesk.com), before your name or your site.
“AppealsDesk” refers to two similarly named services: - **AppealDesk.com** is a U.S. property-tax appeal evidence service. For a one-time **$49 fee**, it provides comparable-sales analysis, county-specific filing instructions, and a draft cover letter. It covers all 50 states and more than 3,100 counties, but **you file the appeal yourself**; it does not represent you or attend hearings.[4][7] - **AppealsDesk.co.uk** is a UK-focused information and document-preparation service. It offers free g...
The top of your home page, pasted in with web search off
What we pasted: "Appeal your parking charge to the right place, first time | Whether your parking charge goes to POPLA or the IAS, the grounds that get charges cancelled, and the deadlines that matter. 217 operators listed. Appeals Desk What happened? Parking Court claim Council PCN SEND NHS care (CHC) Court bundles Deadline calculator “Totally ignoring them gives them less chance of chasing you imo” We hear this "
The assistant said: Helps motorists appeal parking charges by guiding them to the correct adjudicator (e.g., POPLA or the IAS), offering grounds for cancellation, deadline tools, and related resources.
What to fix, in order
Level 1: the facts the assistants hold about you are right
Confused with another firm Assistants describe you when asked by name
Perplexity led with another firm, AppealDesk.com A stranger checks you by name before they get in touch; an empty or wrong answer loses them there.
Re-test after the fix: Tell me about AppealsDesk
Done The top of your home page says what you do, and for whom
With web search off, the assistant read it as: "Helps motorists appeal parking charges by guiding them to the correct adjudicator (e.g., POPLA or the IAS), offering grounds for cancellation, deadline tools, and related resources." If an assistant cannot say what you do from your own words, it will not repeat you to a buyer.
Re-test after the fix: Paste everything above the fold of your home page into a temporary chat, then ask: What does this business do? Answer in one sentence.
Done Your main headline names your trade
Headline read: "Appeal your parking charge to the right place, first time" One plain sentence, the same on every profile, is what the assistants copy.
Re-test after the fix: What does AppealsDesk do, and who is it for?
Done A FAQ the assistants can read
An FAQ the assistants can read at https://appealsdesk.co.uk/ (3 headings written as questions) The word FAQ alone never passes: this check counts only FAQPage markup with 2 questions, or 3 headings written as questions.
Re-test after the fix: What do buyers usually ask AppealsDesk before they get in touch, and what are the answers?
Check by hand One services page lists every offer
Our script cannot tell if 1 page lists every offer; open your services page beside your price list and tick each one off. Assistants look for a home page, a services page, reviews and an about page; offers split across pages get missed.
Re-test after the fix: What services does AppealsDesk offer, and what do they cost?
Check by hand Your Google listing, LinkedIn and directory entries say the same sentence
A script cannot read your signed-in profiles; compare each one with your home page headline. Facts that disagree across sources end in an omission or a wrong answer.
Re-test after the fix: Tell me about AppealsDesk
Done An AI agent can reach the free appeal letter from your home page
/parking-appeal-template-letter reached in 1 link(s) from home, HTTP 200 Assistants now act as well as answer: a page they cannot reach in 2 links is a page they skip.
Re-test after the fix: Using only appealsdesk.co.uk, how do I get the free appeal letter? Give me the exact page.
Done The files assistants read first (robots.txt, sitemap, llms.txt)
Level 5 Agent-native of 5, 19 of 19 checks pass on our own scanner They are the cheapest way to be read correctly.
Re-test after the fix: Read https://appealsdesk.co.uk/llms.txt and tell me what AppealsDesk offers.
Level 2: you are suggested to strangers
To fix Own 3 or 4 buyer questions, one page each
Named in 2 of 79 buyer answers across all engines; on 10 of 10 questions at least one engine neither named nor cited you Pick the questions buyers ask just before they hire, in their own words, and answer each on one page.
Re-test after the fix: how do I appeal a ParkingEye charge
Check by hand Publish proof only you have: your numbers, named results, a clear view
Assistants already hold endless generic tips; your own numbers and results are what they cannot get elsewhere.
Re-test after the fix: how do I appeal a private parking charge notice in the UK
Check by hand A short summary at the top of every main page
Put the answer in the first lines of each page, then the detail.
Re-test after the fix: how do I appeal a ParkingEye charge
Level 3: other sites confirm you
Check by hand Be mentioned on the sites the assistants cite for your buyers' questions
Cited most often for these questions: www.citizensadvice.org.uk (31), www.gov.uk (30), www.popla.co.uk (28), www.moneysavingexpert.com (21), www.bbc.co.uk (12), www.rac.co.uk (12) Your site is the base; a mention on a site the assistants already quote confirms it.
Re-test after the fix: how do I appeal a ParkingEye charge
Agent-readiness on our own scanner: level 5 Agent-native of 5, 19 of 19 checks pass.